Help a successful startup develop a formal brand strategy that can support and propel them into their next phase of growth.
Uncover the core truths behind who the company is and where they see themselves going using a series of interviews and brand workshops.
A strategic new way to tell the FiscalNote story that feels authentic and compelling to both new and existing audiences.
Branding success. It’s the one thing all startups have in common: a desire to turn their ideas into a successful reality. But what happens when success takes your scrappy, growing startup onto a much larger global stage — one already populated by long-established companies with the polished marketing to match? This is precisely where FiscalNote, an issues management product company, found themselves on the eve of a very important acquisition announcement. FiscalNote needed a more sophisticated, future-focused way of communicating who they are as an organization, and turned to Viget to help them develop their first formal brand strategy.
We helped FiscalNote step into their next phase of growth by developing a formal brand strategy that feels authentic and compelling to both new and existing audiences.