FiscalNote

FiscalNote Brand Strategy

  • FiscalNote
  • Challenge

    Help a successful startup develop a formal brand strategy that can support and propel them into their next phase of growth.

  • Solution

    Uncover the core truths behind who the company is and where they see themselves going using a series of interviews and brand workshops.

  • Results

    A strategic new way to tell the FiscalNote story that feels authentic and compelling to both new and existing audiences.

Branding success. It’s the one thing all startups have in common: a desire to turn their ideas into a successful reality. But what happens when success takes your scrappy, growing startup onto a much larger global stage — one already populated by long-established companies with the polished marketing to match? This is precisely where FiscalNote, an issues management product company, found themselves on the eve of a very important acquisition announcement. FiscalNote needed a more sophisticated, future-focused way of communicating who they are as an organization, and turned to Viget to help them develop their first formal brand strategy.

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  • A brand attributes exercise during our strategy workshop.

  • The initial strategy concepts.

  • Final logo treatment.

  • Extending the brand into FiscalNote's new office space.

  • Additional brand extensions and explorations.

  • A lightweight product marketing website to launch the new brand.

Summary

We helped FiscalNote step into their next phase of growth by developing a formal brand strategy that feels authentic and compelling to both new and existing audiences.

How do you say
Viget, anyway?