Making Magic with Seth Godin

Constant change is expected in our industry. To thrive, we stay nimble and adapt, but there are a few things we treat as sacred – like trust, relationships, and the commitment to doing good in the world. Fourteen years ago, we had the privilege of working with Seth Godin to help build Squidoo. It was an important milestone in Viget’s history. We aligned well with his commitment to efficient collaboration and pragmatic iteration, and loved working with him and the team he’d assembled. When Seth reached out last fall with a new idea, we were eager to get started.

Seth and his team invented the concept of the Positive Auction, which turns every bid in a fundraising auction into a tax-free donation. This simple idea helps nonprofits raise more money while encouraging donors to spread the word (something Seth knows a lot about) to earn free bids. We were able to quickly translate his ideas into a technical strategy and then build the GOODBIDS V1 in just four months. Seth launched it with a few nonprofit partners just a couple of weeks ago. 

Our mission is to build a better digital world, and working on innovative platforms like GOODBIDS – which could transform the world of charitable giving for worthy causes – is a remarkable example.