Product Strategy & Design
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Challenge
Complex cybersecurity startup SnapAttack envisioned a major product expansion to drive their next phase of growth and needed guidance on how to evolve their current product and UX strategy to meet their goals.
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Solution
Use in-depth research and design exploration, validated by their core team and current users, to develop a clear UX and product strategy.
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Results
A detailed blueprint of new features and a cohesive user experience that allows SnapAttack to make their expert cybersecurity product accessible to mainstream enterprise clients.
Cybersecurity made easy. Venture-funded cybersecurity startup SnapAttack had an early-stage software product and a solid, yet small customer base. They were ready to grow and looking to bring their expert-level cybersecurity product to mainstream enterprise-level users, but were struggling to turn their technical expertise into a product that everyone could easily use. Working in tandem with their co-founders, we identified user pain points, defined major feature expansions, validated our approach with current customers, and outlined a more intuitive user experience, giving SnapAttack the cohesive blueprint they need for their next phase of growth.
Areas of Expertise
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Security Profile Concept Model and Wireframes -
Conceptual Design for Research -
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Design System and Color Accessibility Testing -
Conceptual Design for the Dashboard
Summary
We collaborated with SnapAttack to turn their high-level product vision into a concrete strategy for new features and a cohesive user experience. Now, SnapAttack is well positioned to grow sales to the mainstream cybersecurity market.
