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AI-Powered Checkout
Walk in. Grab Stuff. Leave. When StandardAI first came to us, they had $5.5M in seed funding and a vision to create an autonomous checkout system that would enable grocery and convenience store shoppers to, as they put it, “Walk in. Grab Stuff. Leave.” With their backend…
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The Rise of WebGL
From delivering audiovisual experiences and 360° content to 2D/3D video games and VR/AR apps on the browser, WebGL has been at the forefront of it all. And that’s not even scratching the surface. The rising demand for immersive content on the Web has brought WebGL into the…
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Bolster Your Editorial Content with Data: Four Approaches
April 26, 2018 - Newsrooms and brands are continually shifting toward data-driven content as a means of telling compelling stories that inform users, drive engagement, and inspire action.
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TTT: The History of Viget’s Quarterly Retreats
May 2, 2018 - Viget was founded in December 1999 during the peak of the original dot com bubble. At the time, I was working in a company where our CEO regularly slept on the couch in his office, late nights were routine, and nearly every client -- and indeed the company itself -- seemed…
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How to Unlearn What You Know
April 30, 2018 - Becoming a Smarter Web Writer Without Dumbing Things Down
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Activation through Connected Hardware
How do you activate audiences with connected hardware? At the Kentucky Derby, you drive big engagement by thinking small. If you tune into NBC Sports today, you might notice Johnny Weir is back, once again sporting a Twitter-powered brooch crafted by yours truly. Mention…
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Switching Careers: How to Learn Brand Strategy
May 17, 2018 - Moving into a creative field by creating your own clients.
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Getting in the Game: Why Writers Need Strategies
May 21, 2018 - How strategies help creativity.
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Data-Driven UX for Large Content Sites
Data helps us design content sites that scale and improve over time. From organizing and prioritizing large amounts of content to testing on-site interactions like menus and search, data provides a valuable lens for evaluating large content sites. For WCS.org, data guided UX…
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Recognizing Why and How to Recognize Work
May 22, 2018 - Driven, talented people are going to work hard and create amazing things no matter what. But making a habit out of recognizing work can benefit them, their work, and an entire company.
