Activation through Connected Hardware

Community Thoughts on Activation through Connected Hardware...

1. 1.	8 Experiential Marketing Campaigns That Will Give You Serious Event Envy by Amanda Zantal-Wiener via Hubspot “It wasn’t just another tired work event ... it was an experience… and 65% of brands that use [experiential marketing] say that it positively correlates with sales.”

2. 2.	Coachella 2018 Roundup: Experiential Marketing in the Desert by Event Marketer “From immersive tech to Insta-worthy design, brands engaged attendees through shareable, and in many cases, exclusive, live experiences.”

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   Behind the sprawling art installation in Chicago you can control with your phone by The Daily Dot “we’re allowing people to use a piece of public art to express themselves in a way that might only be understandable to them but could also be interpreted or understood by the tens of thousands of people traversing Wabash Avenue everyday,”