May 5, 2018
Newsletter

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Activation through Connected Hardware

How do you activate audiences with connected hardware? At the Kentucky Derby, you drive big engagement by thinking small. If you tune into NBC Sports today, you might notice Johnny Weir is back, once again sporting a Twitter-powered brooch crafted by yours truly. Mention #WatchMeNeighNeigh during the live broadcast and the animatronic brooch will come to life! Discover more on the project here.

It’s just one of many creative campaigns that leverage connected hardware. Unconventional marketing efforts like this translate digital action into physical reaction. We call it experiential marketing, and it opens the doors to creatives who have the appetite to use different media to reach wider audiences.

Read more about Experiential Marketing at Viget below:

Experiential Marketing


Community Thoughts on Activation through Connected Hardware...

  1. 1. 8 Experiential Marketing Campaigns That Will Give You Serious Event Envy “It wasn’t just another tired work event ... it was an experience… and 65% of brands that use [experiential marketing] say that it positively correlates with sales.”
  2. 2. Coachella 2018 Roundup: Experiential Marketing in the Desert “From immersive tech to Insta-worthy design, brands engaged attendees through shareable, and in many cases, exclusive, live experiences.”
  3. 3. Behind the sprawling art installation in Chicago you can control with your phone “we’re allowing people to use a piece of public art to express themselves in a way that might only be understandable to them but could also be interpreted or understood by the tens of thousands of people traversing Wabash Avenue everyday,”

Related Articles

Making Interactive Art

Building a Magical Brooch for the Kentucky Derby, NBC, and Johnny Weir


We believe the best work happens when talented people trust each other enough to be real and take risks — and we’re looking to grow our team!

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