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Product Strategy

Stop wasting time and money building the wrong product. Our product teams analyze your business strategy, consumer markets, and technology considerations to help you conceptualize and plan a compelling product. In the end, we’ll help bridge your business strategy and your product roadmap with the right product strategy. 

  • Business Strategy Analysis

    Your executive team has created an initiative to develop a new digital product, but their business strategy lacks the clarity needed to build a product. We know how to collaborate with stakeholders and potential customers to ensure your business initiative leads to a successful digital product plan and approach.

  • Product Opportunity Assessment

    Before jumping into product ideation and development, we’ll look before we leap. This assessment will include thoroughly understanding the value proposition, consumer landscape, competitive differentiators, and alternatives that already exist. In the end, we’ll help you succinctly answer “what problem does this solve” to make sure you end up building the right product. 

  • Strategy Definition

    You’ll receive a strategy that is clear, compelling and inspiring. We’ll articulate how things will be better when this product reaches its potential. It’s not about the specific features or functionality, rather it’s about the benefits of having this product. What problems will be solved? Why will users love? How will the world be better once this vision is reality?

Our work.

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    Bypass Bypass Lane

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    Politico 2016 Election Coverage

  • Brand & Product Strategy

    Swiftdine Brand & Product Strategy

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Let’s get to work.

Have an unsolvable problem or audacious idea?

We’d love to hear about it. 

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hello@viget.com : 703.891.0670

Office Locations

  • Washington DC Metro
  • Durham, NC
  • Boulder, CO
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