UX Research

Our Areas of Expertise

Exploratory Research

A successful product or website starts with a deep understanding of your users. We use interviews, surveys, observation, and behavioral data analysis to uncover user needs, motivations, and behaviors. These insights inform our recommendations for what to build, how to build it, and whom to target.

How We Mapped the Journey of a Career in the NFL
Curt Arledge, Former Director of UX Strategy

Evaluative Research

It’s important to know what works — and what doesn’t. We use moderated and unmoderated testing to evaluate the efficacy and usability of products and websites. We provide guidance on how to leverage the findings to evolve an existing offering or iterate on in-progress work.

Our Work