How to Navigate a Rebrand Webinar
In 2020, we completed a rebrand of The Great Courses Plus — the flagship streaming service of The Great Courses. Developing a new name, logo, tagline, voice, design aesthetic, and foundation brand strategy was a significant project, and it came with many challenges.
Watch this 40-minute webinar recording in which we break down these challenges and our approach to leading through them.
In this webinar, Elyse, Ally, and Elliott discuss:
How we built team morale around the rebrand
How we taught Wondrium to use the tools at their disposal
How to be brave when facing big changes
As a result of our engagement, The Great Courses team launched Wondrium, which continues to celebrate its passionately curious subscribers and remind us that learning can provide a sense of joy that can’t be found anywhere else.