NPM Site Redesign
Help National Public Media better communicate the value of public media sponsorship on their site and improve usability for current and prospective clients.
Articulate the brand strategy of NPM, the sales subsidiary of NPR, through the messaging, visual design, and architecture of the site.
A new website with a compelling value proposition for sponsorship and a clear path to information, resulting in a 15% increase in MQLs and an 8% decrease in unqualified leads.
'Support for NPR comes from...’ It’s likely that anyone reading this can list their favorite public media shows: NPR’s “Fresh Air,” the podcast “Planet Money,” or the Saturday classic “Wait Wait...Don’t Tell Me!”. Public media programs from NPR, PBS, and member stations nation-wide engage millions of listeners weekly, which makes sponsoring them extremely valuable for brands. But in a competitive media landscape, NPM needed to better distinguish their unique value proposition of a cross-platform sponsorship. NPM partnered with Viget to improve their site’s usability and effectiveness, centering its architecture, visual design, and messaging around the insight that a brand’s reputation is impacted by the media partners they choose to support.
We worked with National Public Media to create a new strategy for the design, messaging, and architecture of their site. The new website distinguishes public media sponsorship from its competitors and helps users find the information they’re looking for.