People just don’t read anymore. This — gentle reader — is the type of status quo assumption Ally learned to question and redefine when she earned her master’s at the VCU Brandcenter.
The truths behind the whys — Why do people buy one toothpaste over another? What makes someone give to charity? Why DO our toes get wrinkly in the tub? — are what fuel her focus on brand development, communication strategy, and good old-fashioned storytelling.