Paul Koch

Senior Digital Analyst

"Without data, you're just another person with an opinion." Paul has a passion for understanding the drivers of both businesses' and consumers' decisions. He believes in proving the value of creativity, cutting out digital clutter, and using data to resolve disputes.

He also speaks publicly and organizes the DC Digital Analytics meet-up. Still riding the high of spinning $1.00 on the Price Is Right wheel, he dreams of the day when the Caps displace it by winning the Stanley Cup.

Paul’s Articles