National Park Foundation
A Compelling Upgrade
As the charitable partner of the National Park Service, NPF sought to activate high-end donors interested in the protection and preservation of historic places.
Viget supported NPF’s mission by shifting the site focus to the donors who support park preservation:
The Park Champions
Park Champions are the high-end donors who are more likely to support causes and understand institutional distinctions, like those between the National Park Foundation and the National Park Service.
Sharing a Vision
Viget shifted the focus of the site to align with how Park Champions actually engaged with their site. Knowing where to focus their energy helped their fundraising team focus on what they do best – sharing the value and possibility of the future of our national parks.
A Focus on Impact
We developed a Content Strategy that speaks directly to these Park Champions by demonstrating the results of their support and the impact of their donations on national parks.
43%
Increase in donation rate.
21%
Increase in revenue.
A Long Term Relationship
Viget’s relationship has extended far beyond the initial redesign on National Park Foundation’s flagship site. Since its launch, Viget’s worked with NPF to bring unique content like their library of travel guides, and their National Park Week, to life.
NPF Travel Guides
A visually rich, flexible set of templates lets NPF design dozens of travel guides that all feel like a family, but each with their own unique vibe.
National Park Week
National Park Week is an annual celebration of America’s national parks. Such an occasion deserved a landing page that feels just as special as the event.
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Consumer Media Product