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ESPN

The Big Three

Editorial Experiences

What lies beneath

On the surface, sports can appear to be just about competition and wins and losses. But below the surface they are beautiful, technical, and awe-inspiring demonstrations of human achievement.

Leagues of impactful experiences

Over the years we have helped ESPN tell these hidden stories through the design and development of interactive experiences that leverage data and visual storytelling for three of the biggest leagues.

All about creating a space where users feel both engaged and informed

Finding the sweet spot

Stylized image of baseball strike zone heat map.

Average time spent on site

5min 2sec

Calling for time

We crafted interactive experiences that move beyond passive content consumption, using interactive elements to engage users in a deeper exploration of the data and science behind the sport.

Freeze frames of a major league baseball pitcher throwing a pitch, layered on top of one another.
LeBron James mid-action.

Encouraging users to interact withinformation in a meaningful way

These projects go beyond simply presenting data

Collage of various NBA legends, which makes up the foot and leg of Lebron James.
Image of a young Lebron James, playing for the Cavaliers.

Points

0

Points per season

A numbers game

1pixel = 1point

We enhanced this site even further by taking the digital space and making it into something more. Every pixel scrolled equaled a point for LeBron, furthering the user connection in this one off experience.

Season 0102

Season0102

Making a big bang

Sports are a uniquely unifying platform that combine fandom and competitive spirit with science and data in a way that is immersive, relatable and shareable.

  1. 01.
    K. Abdul-Jabbar (20)38,387
  2. 02.
    K. Malone (19)36,928
  3. 03.
    K. Bryant (20)33,643
  4. 04.
    M. Jordan (15)32,292
  5. 05.
    W. Chamberlain (16)31,419
  6. 06.
    D. Nowitzki (19)29,527
  7. 07.
    S. O'Neal (19)28,596
  8. 08.
    M. Malone (21)27,409
  9. 09.
    E. Hayes (16)27,313
  10. 10.
    L. James (14)27,020
10,000
20,000
30,000
ESPN graphic: 17 million Twitter impressions, with NBA all-time scoring leaders Malone, Bryant, and Jordan ranked by career points.
Illustration of several American footballs flying through the air

Running a few quick drills

Just like in football practice makes perfect

A unique value of our partnership

These successes have allowed us to work with ESPN in different ways, including as a creative incubator, providing innovative and out-of-the box ideas for their Fantasy Football name generator.

Screenshots of QB personality text on ESPN.com

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