A New Way to Surf
We explored, iterated, and honed a new social experience built for the open social web. Built for connecting disparate channels, content, and interests into a singular, flexible home: Surf.
The user experience brings the social web together – no more switching between apps for different types of content. Simply swipe.
A platform that feeds curiosity
Feeds are Surf's engine. They let people pull threads through the open web — following creators, communities, and ideas wherever they live, not just where an algorithm sends them.
The open social web is messy by design. Surf had to make that feel like a feature, not a flaw.
Design That Defies Boundaries
Publishers and influencers are managing assets and profiles across every major platform. Now, they can create a single place for their content to flow and their brand to be managed.
Making Waves with a New Brand
The new Surf brand needed to feel authentically Flipboard, while standing on its own. We helped create an identity that did just that.
“The team at Viget doesn’t just design Surf, they help us think through nearly every product and strategy decision along the way no matter how big or small. They’re just as passionate about what we’re building as I am.”
Mike McCue, CEO Flipboard
Up Next
ESPN
Editorial Experiences