Konfab

konfab.com

Wasted time is wasted opportunity, and influencers find themselves with downtime surrounding their travels every day. The founders of Konfab imagined a world where anyone could monetize this downtime by connecting directly with people who want to meet them. Viget was tasked with differentiating the product, establishing their brand, and developing a complete booking platform from the ground up. Using an MVP approach, Viget produced a full brand and product for Konfab, ready for users and investors, in just 3.5 months.

  • Challenge

    Brand, design, and develop a social booking app for influencers.

  • Solution

    Combine strategy & branding with an MVP development approach to create a product that resonates and scales easily.

  • Results

    An elegant app with a powerful brand that connects influencers to their audience.

How we did it.

  • MVP approach

    We focused on defining and prioritizing the feature set for the MVP up front, allowing the developers to focus on only critical, high-priority features. In under 10 weeks of development, we were able to deliver a fully functional product with a strong foundation that can be expanded upon based on real user feedback.

  • The right amount of focus on Branding & Strategy

    Viget identified an early need for a clearly defined voice. Lightweight brand strategy exercises allowed us to isolate their identity without requiring an additional phase of work and delaying launch.

  • Utilizing the best tools for the job

    Industry-standard tools, like Ruby on Rails, HTML and JS were precisely the right technologies for this application. The technical infrastructure utilizes only truly necessary components, making the application easier to scale and maintain.

  • Strong Communication & Collaboration

    By building trust early, through activities such as discovery sessions and brand strategy work, we were able to form a partnership with the Konfab team and work together to find the best solutions for the challenges we faced. This close communication and collaboration allowed for quick decisions and efficient progress throughout the project.

  • We established which features were truly essential for the MVP at the beginning of the project and remained focused only on those features for the duration of the design and development.

  • While a feature set is critical for the product roadmap, it doesn’t provide enough information to establish a brand. We used collaborative voice and tone exercises and a lightweight UI exploration to develop a common visual vocabulary.

    afouts
    Does My Design Project Need a Strategy?
    Ally Fouts, Senior Brand Strategist
  • Since booking meetings is the primary action that we need users to take on the site, we wanted to make that process as seamless as possible. Scheduling functionality can quickly become complex. Meetings can be requested, confirmed, rejected, canceled, expired, and completed — just to name a few states. We focused on understanding the end-to-end user flows to ensure that we structured the data in a way that would account for all possible scenarios.