Product Marketing Site
-
-
Challenge
Beacon Biosignals had a smart, complex product and burgeoning interest from investors, but their existing site was a barrier to growth.
-
Solution
A strategic approach to designing and building an effective marketing site that is both visually stunning and flexible.
-
Results
A website that appeals to prospective investors and hires through memorable motion design, a strong brand voice, and a highly performant system that can grow with their needs over time.
It’s a no-brainer. Founded by numerical programmers, neuroscientists, and practicing neurologists, Beacon Biosignals is a machine learning healthcare company that uses their massive dataset and algorithms to translate clinical research into actionable insights. They approached us during a crucial turning point — as they began to gain significant traction and attract the interest of partners, the need for a new web presence became increasingly urgent. The updated beacon.bio had to be attention-grabbing and polished to appeal to big investors and prospective hires, but also performant and scalable enough to enable rapid growth.
Over the course of just six weeks, we dug into their complex subject matter, crafted a new brand identity, and designed and developed an all-new site to enable their exponential growth. The site was built on Netlify CMS using the Gatsby framework to support fast loading and easy scaling.
Areas of Expertise
-
Science, Simplified
One of the key features of the site is a scroll-linked animation that smoothly walks users through what Beacon Biosignals does and why — seamlessly balancing the scientific and approachable.
-
This video has no audio
-
Homepage design -
We created bespoke icons to help showcase Beacon Biosignals' people and products -
Custom graphics explain the science behind Beacon Biosignals' innovations -
This video has no audio
Summary
We worked with Beacon Biosignals to translate their complex, neuroscientific machine learning work into a strategic digital identity. Now, Beacon Biosignals’s website is attention-grabbing and polished to appeal to big investors and prospective hires, but also performant and scalable enough to enable rapid growth.
