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SEO Strategies and Tactics for EOY Success
SEO has changed more rapidly in the last year than it ever has before, and although strategies remain the same, tactics continue to evolve - from AMP to mobile interstitials to disavowed links. Before we get into the holiday season, let’s make sure your site is up-to-date with…
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Improv will make your work better
In order to do our best work, we study and practice our craft. However, we don't work in a vacuum, and being good at our craft isn't enough. Other skills like giving feedback, accepting criticism, and collaborating with others hold just as much influence. Unlike a craft, these…
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Versatility Is Our Innovation
When you specialize in a particular skill, how do you maintain a sense of diversity across your body of work? Versatility enables growth. If you’re solving the same problems or delivering similar solutions for multiple clients, you’re missing an opportunity for growth. It’s…
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Advice for Starting a Business That Lasts
October 25, 2016 - 7 years ago, a student asked how to start his own business. Here's what I told him and how he responded last week.
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4 Metrics CEOs Use to Grow Their Companies
November 4, 2016 - Why You Need to Know About Acquisition Metrics
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Acceptance Testing React Apps with Jest and Nightmare
December 9, 2016 - We love testing our JavaScript apps with Jest and Nightmare
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Responsive Image srcset Macro for Craft
November 7, 2016 - With Twig Macros, we can streamline our responsive image template code substantially.
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Optimizing Advertising Using Google Analytics Attribution Modeling and Excel Solver
November 17, 2016 - Shift budget to your most cost-effective marketing while understanding the ripple effects throughout your spend.
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Innovation within Convention
True innovation overturns the status quo not by abandoning the rules, but by following them in a new way. Web standards are the rules of the web road, guardrails for our work that keep us from veering off the path into territories of inaccessibility and irrelevance. Of…
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Exploration through Design
At Viget, we work daily on interesting, challenging, and diverse problems for clients. Each project requires us to study new business strategies, industries, and customer segments so that we understand the broader context of our work. We like this kind of research. It keeps us…
