November 3, 2016

Let’s Talk About:

SEO Strategies and Tactics for EOY Success

SEO has changed more rapidly in the last year than it ever has before, and although strategies remain the same, tactics continue to evolve - from AMP to mobile interstitials to disavowed links. Before we get into the holiday season, let’s make sure your site is up-to-date with the latest SEO guidelines and recommendations.

Read About Your Guide to Healthy SEO

Community Thoughts on SEO Strategies and Tactics for EOY Success...

  1. 1. Google’s RankBrain Explained – What It Is and What It Means for Your Business “The rise of AI within Google is likely to accelerate the pace at which it can improve the quality of its search results as the burden placed on human engineers and quality raters is reduced.”
  2. 2. Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO - Whiteboard Friday “The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).”
  3. 3. How To Get Started With Accelerated Mobile Pages (AMP) “Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.”
  4. 4. How to Get Prepared for Google’s “Intrusive Interstitials” Update “A couple of weeks ago, Google has announced that exactly on January, 10, it will hit pages with “intrusive interstitials”. What does it mean? Let’s find out!”

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