Chronicle of Higher Education

Vitae

  • Challenge

    Solve higher-ed professionals' biggest problem — growing their academic careers — and launch a new product line for the Chronicle.

  • Solution

    Build an online community that reflects academia's nuances, and instill a lean product culture of prototyping, validating, and shipping.

  • Results

    A custom web application that lets users showcase their work, connect with colleagues, manage their job searches, and succeed in higher ed.

A new product for a new era. As the Chronicle of Higher Education neared its 50th birthday, the leading source of academic news developed a vision to expand beyond its core journalism products. The Chronicle's in-house innovation team partnered with Viget to bring this vision to market as Vitae, an online career hub for higher-ed professionals. Our lean, user-centered product approach resulted in a burgeoning community of more than 800,000 people across 4,000 colleges and universities — providing an innovative foundation for the Chronicle's next half-century.

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  • ProcessA Lean Approach

    Rather than tackling Vitae's roadmap all at once, we planned a phased implementation to quickly design and iterate on key features, gain traction, and revise based on market response.

  • User ExperienceProfiles for Academia

    We based Vitae's UX on a thorough understanding of academic culture. Profile pages highlight details such as publications, courses, and grants, and social aspects reflect academia's unique professional culture.

  • TechnologyComplex Application Development

    Ruby on Rails provided a flexible foundation for solving complex engineering challenges. We built an authentication system that works with Vitae and the Chronicle's existing news site, and integrated with 3rd-party services including a CV parser and a job application service.

  • StrategyGoing to Market

    We worked closely with the Chronicle's marketing team to plan Vitae's introduction and rollout. We created a landing page to generate interest, and helped the email marketing plan’s success through extensive testing and tweaks.

Summary

We designed and built a profile-creation tool and community platform tailored specifically for the academic field. Over 800,000 people from over 4,000 institutions use Vitae today.

How do you say
Viget, anyway?
  • Work
  • Chronicle of Higher Education - Vitae