Stern Pinball

Insider Connected

  • Stern Pinball
  • Challenge

    A beloved and pioneering name in the arcade gaming world, Stern Pinball wanted to modernize the classic pinball experience, making it relevant to a new generation of players while staying loyal to their brand.

  • Solution

    An extensive process of conceptualizing and designing a true-to-pinball digital strategy, leading to a new platform that brings the best parts of the arcade experience online.

  • Results

    A modern and seamless interaction between connected pinball machines and mobile devices that enables players to track in-game progress, engage with the player community, and participate in promotions, without sacrificing the classic feel of a pinball game.

A New High Score. For over forty years, Stern Pinball has created fan-favorite pinball machines, delighting players in arcades, in homes, and at tournaments. In 2019, Stern set out to usher in a new pinball experience and bring the joy of their games into the modern age. We helped Stern understand what players cherish about their games and uncover opportunities to leverage their analog games for an authentic multi-device experience with their newest pinball connectivity hardware. Together we concepted, branded, designed, and built Insider Connected — the industry’s first digital platform that connects aficionados’ devices with pinball machines around the world to track achievements, chat with other players, and complete localized Challenge Quests.

  • “Insider Connected will transform how players interact with pinball machines, and operators will benefit greatly from new tools.”

    Gary Stern, Chairman and CEO of Stern Pinball, Inc.


We helped Stern Pinball modernize their classic game experience by creating the industry-first Insider Connected. Now, users can engage with the entire Stern universe, tracking high scores, challenging friends, and more.