Duke University

Duke.edu Properties

  • Duke University
  • Challenge

    Define and promote a clearer visual identity for Duke University across multiple institution digital properties.

  • Solution

    A modern design thinking approach that integrates with existing brand strategy, informed by a foundation of industry-leading research.

  • Results

    Redesigned and rebuilt web properties across the organization, reflective of the innovative spirit at Duke.

A legacy of erudition brought into the 21st century. As a trusted digital partner, we’ve worked with Duke University over many years to transform their digital properties into innovative experiences for audiences that range from applicants and new students to postgraduates and faculty. Beginning with strategy and research, we design and build digital solutions that provide brand consistency to convey the atmosphere of Duke's programs, notable architecture, student experience, and place in the broader Durham community.


By reimagining Duke University’s digital presence and maintaining the integrity of their established brand identity, we created compelling mobile and desktop experiences across their main website, Duke Medicine, Duke Law, Duke Forward, and Duke Admissions.