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Newsletter

Great Relationships

Between clients and their agency partners, does great work lead to a great relationship? Or, does a great relationship lead to great work? The best agencies seek clients’ collaboration and welcome their feedback, while the best clients give their agency teams independence to…
Newsletter

Agency/Client Communication: The Key to Project Success

Whether you're a client or consultant, whether you’re working on your first digital project or you’ve been in the game for years, there are common missteps that every project is susceptible to—usually rooted in miscommunication or a difference in expectations. Sometimes,…
Article

MSM: “I said No!” or at least I tried (with a little help from the Beatles)

January 25, 2010 - This month’s Middle School Marketing was a discussion on saying “no” to clients. It’s probably not surprising that individuals from professional services firms were the most vocal/passionate contributors to the conversation. It was an interesting time to…
Article

Push it Real Good

November 6, 2007 - Trying to navigate the sensitive communication involved in keeping a project within scope in the early stages of your relationship with a client can be tricky. When a client begins to ask for bells and whistles beyond the original discussions, but doesn't want to compromise on…
Article

5 Tips for Managing Client & Team Expectations

May 9, 2017 - Successfully managing expectations is quite possibly the #1 responsibility of a good project manager.
Article

Announcing The Launch of PPSPlus.com

February 16, 2010 - Viget is pleased to announce the recent launch of the redesigned www.ppsplus.com. For this Biloxi, MS-based client specializing in home health software, we created a structure that could effectively consolidate content from three existing sites. The new site includes content for…
Article

Boulder Project Manager Meetup Wrap-Up: A Mountain of Challenges

March 20, 2014 - Take a moment and imagine the following scenario: a prospective client comes in and says they want to build a mobile application that will need to use technology that doesn’t yet exist. Also, the app needs to launch in less than three months. Now imagine you say…
Article

Staying Agile in an Agency Setting—A BDPM Meetup Wrap-up

August 26, 2014 - Agile. It can be a loaded word, and despite having a written manifesto, a word with many interpretations. As a “Certified Scrum Master” I do feel relatively up to speed on what’s intended when someone wants to work in an agile fashion, but I’m not an…
Article

Bringing Research Home

June 5, 2017 - How we interviewed clients to understand our own site through their eyes.
Article

Effective Teams: Ideal Traits for Creative Partners

May 15, 2008 - Andy Rutledge describes “the client factors” that designers should consider when calculating project price estimates. I’m not a designer, and I don’t do a lot of estimates; but, I loved his post. He confesses that the pat answer of “I need more…