Williams Participates in “New Era of Conversation Speakers”
Williams, who helped to co-found Viget in 1999 when it originally intended to provide full-service teams to start-ups, will talk about the importance of building individual relationships and readers through blogging and RSS.
"A multi-contributor company blog requires a different strategy than an individual blog; but, a lot of the tactics are the same. I'll do my best to clarify both."
He will discuss how a blog can maintain a clear purpose even with multiple contributors. According to Williams, achieving this goal is possible by leveraging effective corporate strategies, smart RSS, and practical applications that can be implemented immediately.
"When done effectively, this can create a community of readers who have a tight relationship with both the company and the individual blog contributors, and who engage in communication that contributes to the value of that blog," he said.
"Viget's had a company blog for 18 months or so, and it's been a huge boost in our outreach efforts both for attracting clients and new hires. We not only consult on how to apply these strategies, we use them here at Viget as well."
Other topics to be addressed include social networks, wikis, user-generated video, and other web 2.0 interactions. To learn more about this day-long event that's sponsored by the Direct Marketing Association of Washington, check out the web site.
About Viget Labs
Founded in 1999 and maintaining offices in Falls Church, VA, and Durham, NC, Viget Labs provides strategic web consulting, interactive design, web application development, and online marketing services to clients around the world. Typical engagements include concept-to-launch development of online businesses, implementation of online marketing strategies for traditional companies, and custom projects that leverage a distinct set of our full-service capabilities. In short, we build web business.