The Principles that Guide Viget’s Business Development Team

At Viget, our business development (BD) team plays a crucial role in our growth and success. But it’s not just about hitting targets and bringing in new clients—it’s about building long-lasting, meaningful relationships. This philosophy guides everything we do, and it’s rooted in principles that shape the way we approach every lead, client interaction, and internal collaboration.

We believe that a long-term approach to business development is key to providing real value. Here’s a look at the guiding principles that make our BD team, and by extension, our entire company, uniquely Viget.

1. Focus on Consultative and Strategic Business Development

At Viget, we don’t just sell services—we help businesses solve problems and accomplish meaningful goals. Our BD team doesn’t jump straight into “pitch mode” – in fact, we disqualify about half of the opportunities we receive. We take the time to understand the unique challenges and needs of each client, guiding them through potential solutions that fit their long-term vision, whether that means working with Viget or not. It’s a more thoughtful approach that fosters the kind of partnerships that make a lasting impact.

2. Be Helpful

A big part of being in business development is recognizing that sometimes, the best thing we can do is simply help. Whether it’s offering advice, providing resources, or giving insights into industry trends, we focus on being as helpful as possible at every stage of the process. This doesn't always translate into closing a new project, but it builds trust. And trust leads to relationships that last.

Our approach is rooted in being genuine and approachable. Even if a lead isn't the right fit for Viget, we’ll do our best to point them in the right direction. This “help-first” mindset is fundamental to our company culture and permeates everything we do.

3. Respond to Every Lead

At Viget, we know that no lead is too small to be ignored. Every potential client gets a response, whether it’s a local nonprofit, a high school student looking for advice, or even a controversial prospect. We don’t take the “we only respond to important people” approach. Instead, we make sure that every lead is acknowledged promptly. Every person who reaches out to us is important, and we recognize that their time is valuable.

A quick response isn’t just about professionalism; it’s about showing respect for someone’s interest in what we do. By responding to every lead, we’re not just starting a potential project—we’re establishing trust from the very first touchpoint.

4. Be Responsive, But Not Pushy

While we believe in quick responses, we also understand the balance between being responsive and being pushy. Our BD team knows that no one wants to feel pressured. We respect our leads' time and decision-making processes. It’s not about following up endlessly or hounding someone into a decision—it’s about being available, answering questions, and letting them take the next steps when they’re ready.

We aim to be the partner that’s always there and can move quickly when needed, without creating an uncomfortable sense of urgency. Our clients appreciate that approach, and it’s one of the reasons our relationships last.

5. Value Internal Team Input, Feedback, and Estimating

Business development isn’t a one-person job. It’s a collaborative effort that heavily involves the delivery team. We deeply value the input and expertise of everyone at Viget, whether it’s the design or development teams who are building the solutions, or the project and product management teams that help us estimate and plan effectively.

6. Every Viget Is Part of the BD Team

At Viget, we believe that business development is everyone’s job. It’s not just the BD team that drives our growth—it’s the entire company. Every project manager, designer, developer, and strategist is a part of the broader BD effort. Every touchpoint with a client, every interaction with their network, and every conversation with an outside peer is an opportunity to build our brand and reputation.

We foster a company culture where everyone plays a role in the process of winning new work. Whether it's providing feedback on proposals, offering creative solutions, or delivering excellent work, every Viget team member is a part of the process. This collective effort leads to stronger relationships, better results, and a culture of teamwork that ultimately benefits both our clients and us.

Viget’s business development isn’t just about winning new clients—it's about building relationships that last. By following these principles, we make sure that every client we engage with feels valued, heard, and supported. Our approach is centered around consultative, strategic thinking, a commitment to helpfulness, and a responsive, non-pushy style that everyone at Viget plays a key role in.