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We’re Co-Hosting Developer Day in Durham
March 3, 2009 - We're excited to collaborate with Relevance to co-host Developer Day, a one-day technical conference in Durham on March 21 that will bring together programmers from every specialty. Hear eight presentations given by active practitioners on topics ranging from JavaScript…
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Join Us at Developer Day!
March 3, 2009 - As you may have seen over on their blog, Viget Labs is teaming up with Relevance to present Developer Day in Durham, NC on March 21st. We're very excited to be putting on great talks (on git, testing, performance, and all those other things developers care about) and providing…
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Embracing the Curve
March 4, 2009 - Note, this post is also posted on Jackson's blog. Read the original post. As web application designers, we often work to design interfaces to be as simple as possible, focusing on the new, uninitiated user who wouldn’t necessarily be interested in using a sophisticated…
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Ben to Speak in Buenos Aires
March 5, 2009 - Ben will be carrying around a Spanish translation book on April 3-4, when he travels to sunny Buenos Aires to present at Locos por Rails. He'll be giving a talk entitled, "Page Caching Resurrected." From the abstract:. . . It is now feasible to build a complex Rails…
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Viget Flash Mob: 1” Buttons
March 9, 2009 - On occasion, the designers at Viget reserve four hours out of their busy days and work feverishly to create a project that is outside of their daily web design routines. We call this excercise a "Design Flash Mob." We have a running list of ideas that we all contribute to,…
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SWYN - Email Sharing Via Social Media
March 9, 2009 - A fair amount of emails make their way to my personal inbox. National retailers, local music venues, hospitality sites, trade publications, daily digests. You name it, I probably get it. Why subscribe to so many lists? Well, because I like to see what tactics others are…
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New Technologies That Blow My Mind
March 16, 2009 - The future will not only be filled with silver jump suits and blue hair, but some pretty incredible digital experiences as well. A few weeks ago, I read/watched a cool Razorfish post about the Surface Table Gestural Interfaces they're working on with the MS surface tables. Last…
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Link and Display Advertising Research Tools
March 18, 2009 - Recently I’ve been focusing on finding Link and Display Advertising opportunities for several of our clients. The other day I came across an article in AdAge, by Noah Brier. Brier brought up a great point, explaining “…display advertising needs to be aware of where it…
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User Intention Tracking in Google Analytics: The Javascript
March 19, 2009 - The Goal Our marketing team wanted better insight into exactly how PPC traffic was behaving for a catering client. Information is set when a user clicks a Google AdWords advertisement, or similar ads on MSN and Yahoo!. Normally, when a user arrives at a Google Analytics…
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Under the Hood: Measuring Purchase Intent of PPC Traffic In Google Analytics
March 19, 2009 - Is paid search predominately a research mechanism? Or do visitors have strong purchase-intent when clicking on paid advertisements? Does PPC predominately expose new visitors to your company? Or does it seal the deal? Out of the box Google Analytics doesn't return this data.…