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Purpose, Then Product: A Place For Emotional Design in Ecommerce
November 7, 2013 - Look at any really successful product brand and you’ll see that they build their brand around a purpose, not a product. Our decision making is largely guided by our primitive brain, and that’s what we tap into when we design for emotional response. We know people don’t…
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Using Google Analytics API - I got the Magic Script
November 11, 2013 - Simply put, Google’s Magic Script makes accessing Google Analytics from within Google Spreadsheets as easy as falling off a log. If you look at web analytics often, do yourself a favor by familiarizing yourself with this Google Analytics solution, and be sure to try the…
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Creative Workshops: Think Differently
November 19, 2013 - Last year Leo Burnett Worldwide wrote about their experience with Farmhouse Lab during Chicago Ideas Week. They assembled a group of innovators and big thinkers for a workshop titled Reinventing the Everyday Object. Their goal was to consider how they could take ordinary,…
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EarthEcho Gets a New Site for a New Adventure
November 21, 2013 - We’ve been a long-standing friend and proud creator of EarthEcho International and Philippe Cousteau’s sites, so when Philippe called us up to chat about EarthEcho’s new initiative, we were excited to get onboard. EarthEcho International’s latest…
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Designing Device Assets: Templates and Tips
November 21, 2013 - In olden times, as long as you remembered to create a favicon you were golden. Now, between phones, tablets, retina screens, iOS 7, Windows 8, everything and the kitchen sink, there are literally dozens of icons, images, and assets a designer can create for a project. It can be…
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Behind the Design: Khan Academy Avatars
November 25, 2013 - About two months ago, Khan Academy asked us to create avatars for the new Learning Dashboard which launched in August. We thought it would be a fun experience for students to see their avatars evolve into advanced creatures as they progress through their online courses. This…
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Behind the Design: Cheetah Day Poster
December 4, 2013 - In October, the Cheetah Conservation Fund (CCF) asked us to design posters for International Cheetah Day (December 4). The purpose of this event is to spread awareness about the rapid decline and near extinction of cheetahs. To express this important message in a visceral…
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Creating a Film Grain Effect with CSS3
December 5, 2013 - We were thrilled to work with the Wildlife Conservation Society on 96elephants.org. The site tells the story of ivory poaching through maps, infographics, and photos, urging users to take action on the behalf of elephants. The site turned out beautifully, partly thanks to the…
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Happy Holidays. Let’s Make Something.
December 18, 2013 - Viget is a digital agency and for a long time that meant we only made digital stuff. Software, apps, sites, and the like. Recently, a new trend has emerged: software is creeping its way into, well, everything. Adventurous companies like Viget are helping it creep by…
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Motivating Team Members: The Next Boulder Web Project Manager Happy Hour Discussion
January 16, 2014 - On Thursday, January 23, Boulder-based, web-focused Project Managers will get together for another Happy Hour. Based on a poll of what topics were most interesting to members, this month’s topic will focus on motivating our teams. We’ve all been there. Projects…