Mapping the NFL Player Journey

Organizations often need help zooming out to see the big picture of the user journey. This was true for the NFL Players Association, which provides support and resources for professional football players at every stage of their career and retirement. Watch Curt Arledge and Kate Trenerry in this 30-minute webinar discuss the 8 foot NFL player career journey map we built for the NFLPA as we overhauled and launched the new NFLPA.com.

We cover:

  1. How we developed a research plan for the NFLPA to address our project goals
  2. How a feedback loop between data processing and visual prototyping informed our approach
  3. How the final journey map was inspired by data visualizations from outside of UX practice
  4. What we gained from our journey map, including the development of personalization features

About the Presenters

With a master’s in information science and human-computer interaction from UNC and a drive to see the world from many perspectives, Curt is a curious, adaptable researcher and designer. Curt's restless path to Viget includes experience in nonprofits and startups, along with side projects in music and film. He focuses on UX research, IA, UI design, and other acronym-based disciplines.

Kate’s background in the museum industry convinced her that technology at its best should inspire, inform, and connect people with powerful stories and experiences. Armed with double majors in history and cinema & media studies from Carleton College, she distills complex ideas into elegant digital strategies. 

Key Capabilities

Our Work