Developing a new name, logo, tagline, voice, design aesthetic, and foundation brand strategy was a significant project, and it came with many challenges. In this webinar, Elyse, Ally, and Elliott discuss:
- How we built team morale around the rebrand
- How we taught Wondrium to use the tools at their disposal
- How to be brave when facing big changes
As a result of our engagement, The Great Courses team launched Wondrium, which continues to celebrate its passionately curious subscribers and remind us that learning can provide a sense of joy that can’t be found anywhere else.
