Holiday Spirit Measurer Thingy

Even the Grinch likes beer. That was our thought when building a never-been-done-before hardware contraption that measured the collective feelings of Whoville err Durham, NC. Partnering with Baldwin&, we took on the task of improving the local Twitter sentiment by providing free beer to citizens when the city reached peak niceness. You could certainly say it led to some happy holidays.

  • Challenge

    Durham, NC, has a reputation, and it's not necessarily the nicest one. Ponysaurus Brewing Co wanted its loyal taproom patrons to see the nice side of Durham, particularly during the holiday season.

  • Solution

    Viget partnered with Baldwin&, Ponysaurus's brand agency, to build a Holiday Spirit Measurer that measures the sentiment of tweets from the local area, and rewards tap room visitors with samples of a special holiday brew once the tweets reach peak niceness.

  • Results

    Our physical taproom hardware installation displayed the usernames of over 1.1 million tweets and increased the "cheer factor" of the city by 38%. And let's not forget the many kegs of holiday beer enjoyed by local tap room patrons.

How we did it.

  • Sketch, Sketch, Sketch some more

    We spent time nailing down a vision and tempering ideas with real-world size constraints. We designed the machine around the notion of featuring a solid brass steam gauge and complimented it with wooden elements of stained oak. This was the real, quite heavy, deal.

  • 3D Printing and Modeling

    We’re handy with CAD and used our 3D printer to quickly make custom parts for prototyping and production. Mounts, spacers, and mechanical linkages were printed with ABS plastic.

  • Custom Design & Assembly

    We printed templates to cut finished lumber and used a jigsaw to quickly tackle complex curves. Brass inlays were custom designed and fit into place.