Ideas to Action

  • Darden
  • Challenge

    Better establish Darden Business School’s publication Ideas to Action as a modern and expert resource for business practitioners, academics, and the public audience.

  • Solution

    Create a new design direction that complements Darden’s reputation with a website and content structure that best leverages Darden's high-value and high-impact insights.

  • Results

    A new website that amplifies Darden’s reputation as a global business thought-leader, an email submission rate increase of 32%, and an average session duration increase of 46% (non-bouncing sessions).

Content as a Product. Darden Business School’s Ideas to Action publication is home to expert content that practitioners and non-academic readers alike use to improve their work lives and discover valuable, research-driven insights. They needed a new design direction that builds upon their reputation as a top business school and better showcases their thought leadership to the academic and business community. Viget helped them elevate their brand through a new design strategy that modernizes their presence with a content structure that ensures visitors have a cohesive and compelling experience.


We worked with established business school, UVA Darden, to create a new strategy for the design and content taxonomy of their digital publication. Their new website stands out amongst top business school publications and has a site structure that enables visitors to better access and explore their content.