Dick's Sporting Goods

The Jersey Report

    Dick's Sporting Goods
  • Challenge

    Turn lots of cold, hard data into something compelling and interactive for sports fans.

  • Solution

    Bring marketing, design, and data analysis together to concept a branded experience that effectively shows fans the exact data they’re looking for.

  • Results

    A web app that turns statistics into an art form while still feeling like a uniquely DSG experience.

A winning team: a wealth of data and killer visualizations. Dick’s Sporting Goods is one of the world’s largest sporting goods retailers. Player jerseys are one of their most popular items—so popular, in fact, that jersey sales data has become a key point of interest for sports fans, providing insight into which teams and players are performing well in the eyes of fellow fans. DSG teamed up with Viget to bring this data to life. Now fans can get in the game by viewing, analyzing—and bragging about—their team's performance via beautifully-designed custom sales reports available at the Jersey Report.

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  • StoryConcept & Strategy

    Our design and marketing teams first put their heads together to sketch out all the conceivable metrics that fans could use to sort DSG’s sales data. Then, our digital analysts dove deep into the previous year’s dataset to determine the most effective ways to serve a myriad of data points to consumers. Together we came up with variety of dynamic visuals that get the word out about teams, players, and the DSG brand.

  • Data ManagementBuilding Fast Data

    We used Ruby on Rails to create unique solutions that would convey lots of data to lots of fans—instantly upon request. Simply put, the site is fast. What’s more, our developers devised new ways to let fans compare data by team, player, position, division, with weekly and monthly comparisons.

  • Interaction DesignData You Can’t Help But Play With

    We knew the the experience of interacting with the Jersey Report would need to be as engaging as the data itself. Our front-end development team focused on polished interactions that flip, fly, and fold on your device, whether it’s desktop, tablet, or mobile.

  • Beyond the SiteSharing & Shopping

    All the charts and graphs on The Jersey Report are sharable via Facebook and Twitter so fans can brag to their heart’s content. Encouragement to shop jerseys on DSG’s online store is also integrated smoothly throughout the site.


We brought DSG’s jersey sales data to life with a visually-rich, interactive experience that sports fans and statisticians alike love. Statistics are presented in fresh, unique ways, while the overall experience still feels distinctly DSG.

How do you say
Viget, anyway?