We decided to create a cinematic site experience that draws users into an immersive video lookbook. It uses aspirational imagery of runners wearing featured Dick's products.
Throughout the looping narrative, a single click on the video takes the user to a paneled product selection view. Choosing a panel transitions the user to a video vignette of that product.
Each vignette highlights detailed footage of the product in motion. It also provides links to share and buy the item on the full e-commerce site.