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Chevy’s Voltage Site Design Falls Flat
July 23, 2009 - Yesterday Jen posted a great article on our Marketing Lab's blog, Viget Engage, regarding a new social site recently launched by Chevy. The site, http://www.chevroletvoltage.com, aims to bring people together to discuss and create buzz around their new vehicle, the Volt. After…
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Ben Speaks Across the Pond at Rails Underground
July 23, 2009 - Ben crossed the pond today! He's in London for Rails Underground, a two day conference that is particularly keen on bringing together Rails newbies and pros. Ben is a pro, so he's been invited to give his talk, "And the Greatest of These Is … Rack Support." We are…
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That Augmented Reality is So Hot Right Now
July 23, 2009 - Augmented Reality is getting a lot of play. Why? Because it's awesome. It's changing the way we interact with our surroundings, and don't you get the sense that it represents the edge of a technological brink? Sort of like what the Piano Key Necktie was for fashion. Soon we'll…
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Continuous Deployment for Staging
July 24, 2009 - A few months ago, there was a surge of activity around the idea of continuous deployment (specifically, as it is practiced at IMVU). When some of us at Viget saw this, it got us thinking – maybe, as many of the commentors said, this wouldn’t be the best idea for a…
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Middle School Marketing Recap: Working with All Types of Businesses
July 24, 2009 - This month’s Middle School Marketing conversation centered around the hurdles of working dually with startups and mature businesses, and the challenges of landing the “big fish” while staying true to who you are. The conversation then turned to strategies…
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Differentiate
July 27, 2009 - Not everyone's product, service, or company is as groundbreaking and sexy as the iPhone. What do you do when your product or service is boring? Differentiate. Godin defines it as a Purple Cow, Neumeier couples it with four other requirements for an awesome brand, and Trout says…
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Google Analytics Training at Viget HQ - September 17
July 27, 2009 - Viget believes understanding and utilizing web analytics is super important. While the overwhelmingly-positive response from our last Google Analytics training course was exciting, we were even more thrilled that folks walked away with the knowledge needed to put Google…
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One Percent Inspiration
July 27, 2009 - Andy Rutledge, in his recent (imagine this) hardline post On Inspiration, says (among other things) that: Our designer culture habitually applies the terms inspiration (or inspired) as a shibboleth for anything deemed worthwhile ... our online culture is choked to the gills with…
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Rumored Microsoft-Yahoo! Deal Is Smart for Both Companies, and Helps Out Advertisers
July 28, 2009 - Yahoo! has apparently taken to heart the phrase, “If you can’t beat them, join them”. Yesterday AdAge reported that the company will likely strike a deal with Microsoft to replace its own search engine with Bing’s. The deal, expected to be…
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Lessons from Thomas Vander Wal: Reputation and Social Comfort
July 28, 2009 - Earlier this month, we hosted a workshop here at Viget led by Thomas Vander Wal centered on Social Design in the Enterprise. I think it went great, and thanks to those who attended as well as to Thomas. A few of us went bowling afterward, and for those who didn't: you…