That Augmented Reality is So Hot Right Now

Josh Chambers, Former Viget

Article Category: #Strategy

Posted on

Augmented Reality is getting a lot of play. Why? Because it's awesome. It's changing the way we interact with our surroundings, and don't you get the sense that it represents the edge of a technological brink? Sort of like what the Piano Key Necktie was for fashion. Soon we'll be in a new technological world. I imagine 30 years from now when younger generations are making fun of these lame augmented reality apps...

What if you could literally try on clothes via the web? What if you could take a car for a test drive? What if you could view your next guitar up close and personal?

What it's really doing is opening up data in a way that provides real value well beyond charts and graphs. It brings data to life - and we are in a world packed full of much data we don't know what to do with. It reminds me a bit like the Infographics trend we're seeing - people are trying to make sense of all this data!

Here are a few links worth reading, and (to-date) my two favorite AR concepts.


This one may not quite fit the typical augmented reality structure, but it's amazing nonetheless.


Also check out...

35 Awesome Augmented Reality Example

Good article on...Good Magazine: Better Choices Through Technology

The Experience Revolution: How Augmented Reality is about to change how you live, advertise and brand

An honorable mention to GE Smartgrid - the one that got a lot of people talking


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