Kettler Kicks Off 2008 With New Web Site

Viget Labs

Article Category: #News & Culture

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FALLS CHURCH, VA – Kettler, one of the nation's top real estate development and management companies, today is displaying information and imagery about its apartments, condominiums, planned communities, and commercial and retail spaces with new fervor thanks to Falls Church-based web consulting company Viget Labs.

Kettler, which is headquartered in Tysons Corner, has been working with Viget since August to develop a site that will support its diverse audiences and provide a more interactive, guided experience for all users from renters and first-time home buyers to retirees and investors.

"We're so pleased to have a new site that showcases all of our areas of business and a layout that allows our audiences to have quick, easy access to all of the content," said Laurel Howell, Kettler's Internet Marketing Manager who managed the production for Kettler, including populating the site with all content and images. "The CMS is easy-to-use and allows us to successfully maintain the content on our site so that it is current and relevant."

Viget Web Developer Megan Mink built the site in Expression Engine, a content management system that allows Kettler the ability to add additional properties, galleries, and news items with ease. The design, created by Creative Director Peyton Crump, combines a cool, contemporary color palette that complements Kettler's print marketing materials while offering users full, vibrant gallery views and virtual tours of properties. With help from Flash Designer Erik Olson and Project Managers Kara Davis and Stephanie Hay, the Kettler site became a reality.

"Kettler is a leader in the real estate community," said Brian Williams, CEO of Viget Labs. "We're proud to be able to bring that vision to its presence online."

About Kettler
Founded in 1977, Kettler is ranked among the top 20 multi-family housing developers in the nation and the largest land developer in Metropolitan Washington. Our formula is simple: provide exceptional products and amenities, design buildings and spaces for people, and become outstanding corporate citizens. We have taken these principles to heart, and some of the area's most successful new communities and multi-use buildings have followed.

About Viget Labs
Founded in 1999 and maintaining offices in Falls Church, VA and Durham, NC, Viget Labs provides strategic web consulting, interactive design, web application development, and online marketing services to clients around the world. Typical engagements include concept-to-launch development of online businesses, implementation of online marketing strategies for traditional companies, and custom projects that leverage a distinct set of our full-service capabilities. In short, we build web business.


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