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Middle School Marketing Recap: Marketing in a Recession
January 23, 2009 - Oh boy, it's everyone's favorite topic right now.The economic slowdown.But despite all the very real concerns, products still need to be moved, sales need to be made, and companies still need to advertise. As we are all too well aware, the marketing budget ususally the first to…
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Swedish Design Inspiration
January 23, 2009 - A few months ago I had the opportunity to travel to the wonderful country of Sweden. Sweden, and Scandinavia in general, is well known for its simplicity and functional design. I've always found great inspiration looking at some of the beautiful work created there, whether it be…
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Rails Sessions Not Working with Safari? A Solution ...
January 23, 2009 - Having trouble setting session variables in Safari and IE, but not Firefox? I thought I'd share this quick tip to help save you some time and frustration. Bottom line: Don't use underscores in your hostname. Read on for more information. The Problem I was working on…
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Introducing Pointless Corp.
January 23, 2009 - This post originally appeared on Pointless Corp. As you can see in a couple places on this site if you look carefully, Pointless Corp. is neither pointless nor a corporation. It’s a place where we folks from Viget can get together to build little…
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Encouraging Words from a Web Veteran
January 26, 2009 - Every day I watch the news and read the business section of the Washington Post and it's easy to get a little freaked out. Software giant Microsoft announced its first-ever lay-offs on Friday, and we've all seen local stalwarts like AOL expand and contract over the last few…
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Intro and Landing Page Best Practices
January 26, 2009 - I'm just wrapping up my third week here at Viget and it's been great so far. I've met several people, gotten ramped up on clients and projects, and most importantly learned a TON. In addition to passing the Google Advertising Professionals (GAP) exam, I’ve been reviewing…
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Introducing SpeakerRate
January 26, 2009 - This post originally appeared on Pointless Corp. Over the past few months — even before we formalized the concept of Pointless Corp.—we’ve been working here-and-there on a project called SpeakerRate. SpeakerRate is a community site for event speakers, attendees,…
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(Good) Banners + Microsite = Effective
January 28, 2009 - I can't stand most banner ads. They just get in the way of my browsing and annoy me. However, like so many other technologies, it's not the technology's fault, it's how we use it that's the problem. I came across a group that is running an excellent integrated digital marketing…
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Building the Pointless Corp Logo with The Geometry of Design
January 29, 2009 - Update, February 3rd: Early sketches and an inspiration board added to the end of the post. LAYOUT. My old nemesis. Comp after comp is the same story: sketch the layout, try it in Photoshop, change it, change it, change it, and change it back until something sticks. It's the…
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Crafting the Digital Brand: Social Media’s Role in Brand-Building
January 30, 2009 - Anyone who has spent time in the brand space will have certainly come across Marty Neumeier's The Brand Gap - it's one of the foundational books on how to cultivate a brand, and is a must-read for any brand manager. The central premise of the book is that a brand is not…