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Who Are You?
June 10, 2008 - Coming up with words to pitch services or products can be tough. When you have so much to offer but so little time to explain before users potentially lose interest, finding the right words is imperative. More often than not, clients choose to tackle writing content for…
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Our First “Middle School” Marketing Gathering
June 12, 2008 - By Josh Chambers & Ryan Moede It's easy to spot the two schools of thought in marketing and advertising today. You're either a "new school" marketer (you think Twitter is going to save the world), or you're an "old school" marketer (you still double-click on…
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Google Optimizer Website Workout
June 12, 2008 - One of my favorite tools for the online marketer is Google Website Optimizer. I've been planning on writing a post with some solid case studies regarding Google's Website Optimizer; but in the meantime, I just wanted to let our readers know that Google is hosting a website…
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Catch BlogPotomac Live!
June 13, 2008 - Not able to attend BlogPotomac? Not to worry - we've got all the live video goodness of the event you can handle. Sponsored by Livingston Communications, Viget Labs, and WordBiz.com, Inc., BlogPotomac is this year's premiere social media marketing event for greater Washington…
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Working With LaunchBox Digital
June 15, 2008 - When Sean told me he was working on a plan to bring a business incubator to DC, I told him right away that I wanted to help. Working with start-ups is one of our passions here at Viget, and our efforts to support a more vibrant entrepreneurial community reflects that…
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Google and Yahoo! Join PPC Forces
June 17, 2008 - For those of you who think Google is set on taking over the world, add this to the list: Google pay-per-click ads will now show up on Yahoo! search engine results. The two companies signed a 10 year deal thus further increasing Google's dominance in the paid-search world. AdAge…
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Typography Tuesday: Hierarchy
June 17, 2008 - Unlike print, the web is interactive; establishing a visual hierarchy through typography is essential in guiding the user to the information they are seeking online. Visual Hierarchy is the arrangement of elements in a gradual series in order of importance, enticing users to…
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iPhone Helps Turn Marketers into Problem-Solvers
June 17, 2008 - One week after the new iPhone's debut, some of the most intriguing buzz centers around the development of native mobile applications. For marketers and brand managers alike, this poses one the best opportunities in a long time to create meaningful brand engagement. Up until now,…
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The Word of Mouth Manual
June 17, 2008 - Dave Balter of BzzAgent published a must-read book about Word of Mouth Marketing earlier this week that is definitely worth your time. You can either pick your up your very own copy at Amazon for $45, or you can grab the free e-book version right here. While it may seem like a…
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Testing Helpers In Rails 2.1
June 17, 2008 - The conventional approach to testing helpers in Rails has, until recently, always been relatively subjective. I have come across different strategies including generators, plugins and hand-hacked setups depending on where I looked. In sharp contrast, the controller testing…