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Using polymorphic_url to Generate URLs From Unknown Models
March 15, 2008 - I was recently helping out another developer with a polymorphic "commentable" model; that is, comments polymorphically belonged to any model as "commentables." In most web applications, comment forms are shown on their parent, like the comment form shown when looking at this…
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Leveraging Social Media to Succeed in the Recession
March 17, 2008 - This morning's news of Bear Stearns' firesale to JPMorgan Chase brought on renewed fears of an economic recession. Regardless of whether we've hit a full-blown recession or not, marketing budgets tighten when the economy sputters. And what dollars are spent, need to be more on…
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Growing a Community is like Surviving in the Wilderness
March 17, 2008 - If you listen, especially in the DC area, people in and around the web refer to "community building" on a regular basis. There are all sorts of community building strategies they might talk about: adding widgets, giving away prizes, finding a cause around which to rally. This…
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Linewrapping With PRE
March 17, 2008 - While working to make these blogs as flexible as we could for fancy stuff like images, blockquotes, and etc, we ran up across an issue (especially on Viget Extend): long lines of code don't play so nice with our relatively narrow columns. Turns out the pre tag (of course)…
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Yahoo Maps Creates Generous and Powerful API for AS3
March 17, 2008 - Maps have come a long way on the web; having a powerful API will take them even further. Yahoo! introduced a very exciting API for AS3 in late February that proves to be the most powerful map API for Actionscript on the web right now. With the map API you have a great map engine…
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Migration Consolidation for Fun and Profit
March 18, 2008 - Migrations are a huge step forward for many developers new to Rails – versioning the database is not all that common in, say, PHP. Over time, however, migrations can get unwieldy – as you accumulate more and more they can slow down, and early migrations can create…
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Persistent Marketing
March 18, 2008 - Here's a great quote from a recent Seth Godin blog post: Persistence isn't using the same tactics over and over. That's just annoying. Persistence is having the same goal over and over. I love this idea. While this is applicable to marketing in general; I think this fits…
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An Agile Approach to Content Saves Stress (and Money!)
March 18, 2008 - I have a hard time understanding why clients stress about writing content. (I'm a writer, so it's my passion. Sue me. Please don't.) To others, it can be overwhelming and intimidating knowing each piece of copy must appeal to users AND to stakeholders approving that language.…
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The Convergence of Product and Marketing
March 18, 2008 - I just put down Advertising Age's issue on the Digital A-List. If this issue is any barometer of how digital marketing is evolving, the lines between technology, entertainment and business goals are continuing to rapidly blur. Profiling the year's best interactive creative work…
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Raleigh-Durham Adobe User Group (RDAUG) Meeting Recap
March 19, 2008 - This month's meeting was small (nine people) but friendly and featured two speakers. The first presenter, Eric Coker of PStrat, spoke about PHP services for Flex. Eric discussed BlazeDS, an open-source, fast, scalable, Java-based remoting and web-messaging technology that…
