Josh Chambers, Former Viget
Here's a great quote from a recent Seth Godin blog post:
Persistence isn't using the same tactics over and over. That's just annoying. Persistence is having the same goal over and over.I love this idea. While this is applicable to marketing in general; I think this fits especially well with social media marketing. Leveraging a relationship between your analytics data and your social media will enable you to quickly create new tactics while maintaining your original goal.