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Removing Referral Spam from Google Analytics
March 18, 2015 - Step-by-step instructions for removing referral spam from your Google Analytics data.
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Tracking Multiple Sub-Domains in Google Analytics
August 27, 2007 - There are many posts about tracking multiple sub-domains in one profile in Google Analytics; this is a step-by-step guide to implementing it. Some decisions need to be made early in the implementation process. First, you need to ask yourself how detailed and segmented you want…
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Building Viget.com In EE (Part 1)
April 22, 2008 - When we decided on the new strategy for Viget.com, a few technology options were considered for the relaunch. We needed a platform that: Could accommodate the types of content (five blogs, five blogrolls, Flickr feeds, team member pages, work pages, careers) we wanted to add…
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Getting Started with Widgets
December 4, 2008 - As digital marketers strive to deliver value and meaning for consumers, the widget is increasingly becoming an essential part of the overall marketing mix. Brands, content publishers and just about everyone in between are discovering entertaining or useful opportunities to…
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Advice, Trends, and Resources for People Entering Web Careers in 2009
May 11, 2009 - Many have us have spoken to people who will soon be entering careers in web design related fields this year, and this led us to have discussions with each other about what we thought was important for those people to know. Each of us had different advice to share based on each…
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GA for Startups, Part 2: Making the Most of Marketing
November 30, 2010 - One of my favorite features of GA is its ability to help you choose the best advertising channels. Are PPC ads, banner ads, and your social media posts actually sending you traffic? Is that traffic engaged? Is it converting? If you’re a startup, GA can help…
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7 Ways Google Analytics Can Help Inform Design Decisions
April 28, 2011 - Paul wrote about ClickTale a couple months back, noting that the heatmaps that ClickTale offers can often provide insight into what content and elements visitors are paying attention vs. what needs improvement. However, if you don't have time or money to get ClickTale up and…
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Testing Google Analytics with PhantomJS
October 17, 2012 - Google Analytics is a great tool for tracking events happening on your website. Yet ensuring that correct information is being recorded can be a tedious task. For my most recent engagement I needed to add analytics support to a large number of pages with challengingly different…
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Upgrading to Universal Analytics: How to Set Up Out-of-this-World Tracking
March 31, 2014 - In the near future, Google Analytics will require you to use Universal Analytics (UA). UA is a new way for you to send -- and Google to process -- your analytics data. This post explains how it’s different from the current Classic collection method, why you’d want to…
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15 Ways Your Google Analytics Might Be Broken, Part 1: Checking the Code, Requests, and Cookies
April 15, 2014 - Google Analytics feels user-friendly. It seems easy to set up -- just drop the GA tracking code on your site, and see data! With this seeming user-friendliness comes a lot of opportunities to break your GA data without realizing it. On almost every new…
