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Take Something New and Make It Old
June 15, 2009 - A design exercise that has been making the rounds lately, one I can't get enough of and have to share with anyone who'll listen, is the re-imagining of modern video games, movies, albums, and so on as worn out, classic book and album covers. It takes a product completely out of…
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Geo: Soon to be Legit
June 15, 2009 - The W3C has been working on a specification for a geolocation API, and has reached the point where it's starting to firm up and come together. That's good news, as it allows browsers to tell websites, through a JavaScript interface, where the browser is located. The better news…
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BlogPotomac: Key Takeaways
June 16, 2009 - Last Friday, some fellow “Vigeteers” and I made our way down the street to the State Theater for this year’s edition of BlogPotomac, a one-day social media marketing event. Below are a couple of key takeaways from the day’s discussions. 1. Have a…
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The Shackles of Simplicity
June 16, 2009 - Simplicity has been at the core of the web's philosophy of design for the last five years. Whether it's a major part of the visual approach, with large amounts of negative space, simple color palettes, and a focus on strong typography; the interface approach, with fewer things…
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Supposedly Dismal Twitter Statistics Actually Indicate Strength
June 18, 2009 - A recent Harvard Business School study, titled “Men Follow Men and Nobody Tweets,” made many techies and the media question if all the fanfare surrounding Twitter is unsubstantiated hype. The study found that 10% of Twitter users created 90% of tweets and that…
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How (& Why) to Run Autotest on your Mac
June 19, 2009 - If you aren’t using Autotest to develop your Ruby application, you’re missing out on effortless continuous testing. If you’d like to be using Autotest, but can’t get it running properly, I’ll show you how to set it up. Autotest is a fantastic way to…
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Middle School Marketing Recap: Is Twitter the Ultimate Emotional Branding Tool?
June 19, 2009 - This week’s MSM kicked off with a great question from Matt Smith of SmithGifford: is Twitter the ultimate form of emotional branding? Some went on to argue that from a rational standpoint, Twitter might not make much sense since it doesn’t directly generate ROI,…
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FeedStitch Featured on Lifehacker
June 22, 2009 - This post originally appeared on Pointless Corp. Jason Fitzpatrick has a nice little write-up on Lifehacker called FeedStitch Combines Multiple Feeds Into One. Yep, good title — that’s the idea in a nutshell. Judging by the surge in traffic to the site and…
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Waxing Speculative about Amazon’s Business Model
June 22, 2009 - From Jeremy Keith's notes on Jared Spool's AEA Boston talk: You can buy an iPod nano on Apple, Best Buy, etc. for about $149. Amazon sells it for $134. That’s probably cost price. It turns out that Amazon can sell almost everything at cost price and still make a product…
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Branded Utility - The (Already Happening) Future of Marketing
June 23, 2009 - Most Fridays here at Viget, someone has an opportunity to present on just about anything (including hockey fighting), but mostly it’s on industry trends. I presented this last Friday and thought I'd pass it along for anyone who is interested (there are a few slides missing…