Branded Utility - The (Already Happening) Future of Marketing
Most Fridays here at Viget, someone has an opportunity to present on just about anything (including hockey fighting), but mostly it’s on industry trends. I presented this last Friday and thought I'd pass it along for anyone who is interested (there are a few slides missing that were specific to Viget; but you'll get the picture).
The concept of “Branded Utility” isn’t new (we wrote about it here and here), but it's still in its infancy and by no means has it been widely accepted, or widely disseminated -- we're hoping to help change both of those things! Enjoy the slideshare!