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Social Media Marketing Presentation - Women In Technology
November 18, 2008 - Today, I gave a presentation regarding Social Media Marketing at the Women In Technology event, "Intersection of Marketing and Media." Other panelists included Matt Goddard (R2integrated), Susan Kearney (Smith|Gifford), and Brian Reed (BoxTone). My content wasn't…
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Banner Ad Placement Heat Map
November 18, 2008 - The heat map below is an attempt to visualize the current trend in banner advertising. It shows banner size and placement (highlighted in white) on 50 different popular sites. The brightest white areas are where banner ads were most frequently placed and the black areas are…
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Hooked on Google Analytics
November 21, 2008 - Last week, Josh and I had the pleasure of spending 3 days at Google HQ with other GAACs learning about new and upcoming features and tools, as well as how our peers are utilizing all that Google as to offer. Some of what was covered is now included on the GA site and our blog,…
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Events Galore! A Wrap-Up
November 21, 2008 - This was a busy week for events at HQ! We hosted three events in as many days, starting with the Women in Technology (WIT)-sponsored Intersection of Marketing and Technology Lunch on Tuesday. The WIT event brought together four speakers and 60+ guests to discuss social media…
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Middle School Marketing: One Big Idea, Many Fragmented Markets
November 21, 2008 - It's the consumers' media world - we're just marketing in it. AdWeek's 30th anniversary edition appropriately captured the theme of this month's Middle School Marketing event here at Viget. More than ever, consumers media consumption habits are radically changing, and marketers…
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Colds. Remedies. Web Designs.
November 24, 2008 - So I've had a nagging cold for two weeks now, and I'm one grumpy Crumpy. I might write up my persona as: thirty-three year old web designer, tired and a bit on the cynical side, coming to pharmacy site hoping to find a good cold/flu product via some effective design. I'm overly…
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Five Lessons From FOWD ‘08
November 26, 2008 - A few weeks ago, Jim and I got the chance to go to New York for a day and see some great speakers at Future of Web Design 2008. This was the third FOWD Carsonified has held (read Jackson's notes from the first one), and their experience in planning tightly-scheduled,…
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Simple jQuery Solution to Provide Default Values for Page Elements
November 26, 2008 - When outputting sets of data that may or may not be present it is valuable to have some default to display in the cases when that data does not exist. As this set grows to the point where detection becomes unwieldy, perhaps as new fields are added, having complex…
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Photoshop Type Time Savers
December 3, 2008 - The following two Photoshop type tips are small, basic, and quick, but may save you a few minutes here and there if you're not using them already: quickly convert between point type and paragraph type change fonts on multiple layers at the same time Do you…
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Getting Started with Widgets
December 4, 2008 - As digital marketers strive to deliver value and meaning for consumers, the widget is increasingly becoming an essential part of the overall marketing mix. Brands, content publishers and just about everyone in between are discovering entertaining or useful opportunities to…