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Enthusiasm Wins
May 29, 2008 - A post on Copyblogger today inspired me. It opens, Whether you’re promoting a product, a program or just an idea, exuberance sells. One of the reason blogs can be so effective is that their writers tend to show more enthusiasm than polish. And that’s not a bad…
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Southwest Airlines Knows Me. I’m Kind of a Big Deal
May 30, 2008 - It feels like Southwest has popped up as a case study of some sort or another in every blog and book I've read in the last year. The most popular example has to be how it engages in social media. Why is it such a solid case study? Is it because of Southwest's cheap fares?…
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How To: Make the Viget Inspire Background
May 30, 2008 - Building the nature-based Viget Inspire background in Photoshop, using stock photos and textures.
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VigeWeekly: Out and About
June 1, 2008 - It was a busy (and short) four-day work week; but, we still managed to kick out a few blog posts and make it to both RailsConf in Portland and TechCocktail in Chicago. Judging from the dev team's tweets, RailsConf has been a good trip and then some. I can say…
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Why Must The Shoemaker’s Children Go Without Shoes?
June 2, 2008 - In a day and age when anyone can have a web site (or a blog), many designers just don't take very simple steps to get their own brand online. A series of conversations I have had with fellow designers -- and this AIGA article (which focuses on traditional marketing rather than…
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Market Like You Mean It
June 3, 2008 - It’s easy to spot the advertising and marketing today done by companies who simply don’t care about delivering valuable marketing to their customers – companies too content with interrupting them with annoying, trivial messaging. Some, however, are beginning to…
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Testing for HTML Tags in Rails Plugins
June 4, 2008 - When creating Rails plugins that add ActionView helpers, we often test to ensure they produce specific tags with specific attributes. When testing this type of assertion within controller tests, we have the very useful assert_tag and assert_select; but in plugin tests and…
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Inheritance is Unlikely
June 5, 2008 - What do you do when you identify common sets of shared behavior across several classes? A common solution is to move the shared code into a base class and inherit. # Filled with api interaction behavior class Base def api_specific_behavior puts "connect to api" end end class…
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Weezer Gets It
June 5, 2008 - Within the past week, Weezer's newest music video "Pork and Beans" has been viewed more than 5,000,000 times. Is Weezer that popular? Or do they just get it? Most of us can burn hours with friends on YouTube. The conversation usually starts with, "Yeah ... but have you seen this…
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Typography Tuesday: Legibility
June 10, 2008 - What is Typography Tuesday? It is no secret that I love Typography. Typography is the cornerstone of design. In situations that don't afforded the luxury of other graphical elements such as photography or illustration, typography can carry the design. Strip away all the bells…
