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Why Personas are Valuable
April 22, 2008 - Creating personas that are representative of the key audiences clients are trying to reach is baked into our process here at Viget. We undertake this process for a number of reasons, not least of which is to guide our decisions about priorities and to re-orient discussions when…
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Building Viget.com In EE (Part 1)
April 22, 2008 - When we decided on the new strategy for Viget.com, a few technology options were considered for the relaunch. We needed a platform that: Could accommodate the types of content (five blogs, five blogrolls, Flickr feeds, team member pages, work pages, careers) we wanted to add…
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Facebook Making Another Big Push
April 23, 2008 - Folks, it's all about making people's lives better. Facebook continues to be a solid social media tool because it can actually improve your life (or, destroy it through addiction ... either way) by effectively connecting you with your community. Their people just published a…
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The Value of Branded Utilities
April 23, 2008 - A comment in my earlier post raised a really good question about "packets" and referenced an article by Matt Zucker in AdAge who writes about including packets in social media strategy. Zucker defines packets as: Brand experiences created expressly for networked groups of…
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I Have a Pull Request on GitHub, Now What?
April 24, 2008 - I'm a n00b when it comes to Git, so I solicited Matt's help to get the changes in my fork up to our main GitHub account. As awesome as GitHub is, there's still no "automatically-pull-and-merge" functionality when someone wants to send you their changes (and for good reason).…
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Do You Need to Change the Game to be Successful?
April 24, 2008 - At Refresh DC a couple nights ago, Sean Greene from LaunchBox Digital gave a piece of advice I first heard in business school and have caught a few times since. It's that when starting a new venture, you can't strive for incremental improvement; rather, you must aim for dramatic…
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Sweet Greasemonkey Script for Google Analytics
April 24, 2008 - In my nerddom, I recently discovered a Greasemonkey script for Google Analytics that is really, really cool. The folks over at Juice Analytics built this clever little snippet that allows for some advanced Google Analytics segmentation. I recommend just reading Juice's post on…
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VigeWeekly: We Can’t Stop Talking
April 28, 2008 - We were super busy this past week in our blogs and in the DC scene, too, when we visited Refresh and Tech Cocktail 2 last week. Plus, we all headed to a ranch -- which included horses, jeeps, and skeet shooting -- to celebrate Viget's birthday last Friday. Now we're taking…
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Refresh 006: Dr. jQuery
April 28, 2008 - This past Thursday night saw the sixth meeting of Refresh the Triangle, the local chapter of the Refresh tech network that Viget’s helping to organize. Nathan Huening from OnWired gave a great talk called “Dr. jQuery (Or, How I Learned to Stop Worrying and Love the…
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Right Way/Wrong Way: Closed Betas
April 29, 2008 - That's right, everyone—it's time for a thrilling episode of “Right Way/Wrong Way,” in which we see two possible solutions to a problem. One of 'em's good, one of 'em's bad, but we can all learn something from both of them! This time: closed betas.The closed…