For social media marketers, one of the challenges has always been metrics. How do you measure success? While we at Viget have a secret sauce of our own for such things; the social media industry is still not as data driven as some would like. Recognizing this criticism of social media and all things viral, YouTube has just unveiled YouTube Insight.
In their own words:
Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.
In the same way Feedburner's internal analytics have made it an invaluable for anyone with an RSS feed and essentially crushed the competition; YouTube Insight will further distance YouTube from their online video competitors. Check out a screenshot
of the interface. Well done YouTube. Well done Google Analytics.