Viget Labs To Create Official Britney Spears Web Site

Viget Labs

Article Category: #News & Culture

Posted on

FALLS CHURCH, VA (November 6, 2003) — Viget Labs, a Northern Virginia-based web design and development firm, announced today that it is creating the new web site for superstar Britney Spears. Viget Labs is working in partnership with Charlottesville-based Musictoday to help Britney strengthen her online presence consistent with a growing trend in the industry for recording artists to embrace the branding and merchandising opportunities offered by the Internet.

Viget Labs said that it launched a subset of the full site ( which features a new look for the recording artist’s Internet branding. Viget Labs will release the full content site in conjunction with Britney's new album, “In The Zone,” set to hit stores on November 18th.

The site launch illustrates a heightened trend for artists to utilize the web to help build and strengthen a fan base, and offer an enhanced fan experience. In addition to developing Internet strategies and sites for Washington-area corporate clients, Viget Labs has extensive experience providing web solutions for the entertainment industry. Its client roster includes Shania Twain, Dave Matthews Band, and North Mississippi Allstars.

About Viget Labs

Founded in 1999, and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development, to complex systems integration and support services. Founded by a group of renegades from Blue Chip tech companies, the company’s credo is to demonstrate strong leadership in “providing complete, forward thinking web solutions that help achieve tangible business goals.” For more information please visit

About Musictoday

Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit

Viget Labs Media Contact:

Gerry A. Simone

Related Articles