Viget Labs Founder, Brian Williams, Featured in Washington Business Journal
FALLS CHURCH, VA (December 5, 2003) — Brian Williams, Founding Partner of Viget Labs, was featured in the "Tech People" portion of the Washington Business Journal, which boasts over 86,000 weekly readers1. The "Tech People" column, written by Andrea James, highlights technology leaders in the local business community.
Brian commented on the value of a strong web presence and the challenges and successes that Viget Labs has enjoyed during a difficult economic period. An excerpt:
The complete article is available in the print edition.
What's a misconception about business and the web?
One of the biggest misconceptions, I think, is that a bad web site is better than no web site at all. It's your first impression. If you're going to a networking reception where everyone is wearing suits, would you rather go in sweat pants or not go at all? You just don't go.
How did you survive the past couple of years?
The biggest challenge was educating prospective clients about the value that still existed in what the web could do for them. When the bubble burst and the money went away, people had a bad view. The shift became, OK, how can we leverage the web now to save you money?
About Viget Labs
Founded in 1999, and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. Founded by a group of renegades from Blue Chip tech companies, the company’s credo is to demonstrate strong leadership in “providing complete, forward thinking web solutions that help achieve tangible business goals.” For more information, please visit www.viget.com.
1 Source: Washington Business Journal