Viget Clients Spread Holiday Cheer
Viget Labs helped several clients leverage email marketing techniques to spread their holiday cheer in a much more effective manner this year. Compared to traditional mailed cards, email distibutions are less costly, less time-consuming to personalize, more informative, and, if done well, much more interesting and enjoyable for the recipient. Furthermore, when leveraging Viget Labs' email distribution platform, detailed reporting is available in real-time, giving great insight into bounces, open-rates, and click-rates.
A complete package has both an HTML email, as well as a Flash presentation available on the web. Two examples of holiday cards are below:
Ultimately, recipients are encouraged to visit a company web site with a single click, resulting in many more site visits than a print campaign can generate. When our email platform is coupled with our web analytics solution, Viget Labs can offer detailed insight into the performance of an email campaign by analyzing the exact site visits of email recipients.
About Viget Labs
Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services.