Like our business, the first version of viget.com launched in the prior century with little fanfare. As we’ve grown, so has our site.
Growing Up
Two decades ago, in 2006, we launched a new site and started a tradition that seemed quaint at the time: blogging. We invited everyone at Viget to share their ideas, insights, and expertise in long-form articles on viget.com, and we’ve published more than 2,600 articles here since.
In 2008, we relaunched, this time with four niche blogs, each focused on a specific group of peers rather than ourselves. Looking back, I’d describe that Viget as a teenager: inexperienced and ambitious, finding our personality and swagger. This was a time of change, with Web 2.0 in full swing, Ruby on Rails making powerful web apps faster to build, and social media changing the way knowledge was shared.
In 2012, I wrote about how our bet had paid off in SEO, leads, and recruiting, as we relaunched again with a simpler, more polished site. I described Viget as a young adult: more sophisticated, confident, and comfortable with who we were growing into. This was another inflection point, as the internet had gone mobile, and everyone seemed to be online, all the time.
Here we are in a new digital age, with AI driving so much of the conversation with equal parts excitement and anxiety. Everything about how we design, code, collaborate, and deliver work with clients is changing.
We’ve had iterations of the site since, but this week we’ve launched the first major overhaul in more than a decade. Now, a month away from turning 27, I'd consider us pretty well grown up. We've learned a lot, made many mistakes, built a business we're proud of, and have developed a clearer sense of who we are. We're just as ambitious and adaptable as ever and certain that our best work remains ahead of us.
The Trusted Agency for a New Digital Age
What can we say in this time of change that most other agencies can't? Being long in the tooth isn't itself an advantage, but the experience and perspective you gain from nearly three decades of business certainly is. While we could tout what we've learned on hundreds of client engagements, or try to describe the proven processes we've codified over the years, the word we kept coming back to was trust.
When clients hire us across multiple companies as their careers evolve, or alumni bring us in ten years after departing from Viget, they're not hiring us solely for a specific set of skills or a particular project in our portfolio. They're hiring us because they know and trust us. They understand our values. And they recognize that we'll always find a way to deliver.
In this new age of rapidly evolving artificial intelligence, that earned trust is more important than ever. Clients need partners who can navigate uncertainty and distinguish between genuine opportunities and hype, between durable solutions and brittle ones, between reasonable risk and recklessness.
Showing More Work
This new site highlights two key aspects of our client work.
First, our deep experience in regulated industries. Ongoing work with clients like Robinhood, Coinbase, Progressive, and GEICO has helped us understand the challenges common to regulated industries. Beyond AI adoption, they face requirements around data privacy, security, accessibility, compliance, and legal review, to name a few. We’ve gotten particularly good at delivering innovative, ambitious work within these constraints.
Second, our breadth of clients across all industries remains a strength. Lessons learned in one sector feed fresh thinking in another, and the diversity of work keeps our team excited and engaged. That’s why we’ve added a client directory with hundreds of project and engagement summaries, many with links to past articles and case studies that are snapshots from a prior era.
Together We Flourish
Through all these years of experience and evolution, we're proud of the company we've become. We remain grounded in a simple idea that's been with us since the beginning: together we flourish. Trust isn't something we can claim with a new tagline or a redesigned website. It's something we have to earn, project by project, relationship by relationship. That's as true today as it was in 1999, and it always will be.
